Comet
Introducing Parents to Unconventional Careers For Their Children
Service Design | UX Research I Marketing Strategies
OVERVIEW
An integrated online and offline service that puts parents at the heart of it. A parent-child collaborative service, Comet helps them relate to and understand their child’s unique skills, and gain awareness about unconventional careers which can lead to making more informed decisions for their child’s future.
1 Week | January 2023
GOAL
Our aim is to empower children to pursue their aspirations by addressing societal and parental expectations, offering precise career guidance, and dispelling myths surrounding non-traditional career choices.
OUTCOME
Through the Comet Activity Box and the Comet app, parents engage with their child, gaining valuable insights into their skills through activities designed to identify their inclination towards distinctive career paths.
PROJECT TIMELINE
TEAM
Aakriti Gupta
Tapan Mujumdar
Kanika Somaiya
Rhea Shukla
TOOLS
Figma
Figjam
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro
INTRODUCING
WHAT?
Creating a collaborative service where parents gain awareness about unconventional careers based on their child's skills which can help to make informed decisions about their future.
WHY?
Children often give up on their dreams due to societal and parental influence, lack of information and misinformation about unconventional career opportunities.
HOW?
Giving parents practical insights into their child's skills through activities that will determine their inclination towards potential unique careers.
COMPETITOR ANALYSIS
Market research provided insights into both the market landscape and the offerings of competitors. We examined comparable services within the market, aligning them with our educational platform's vision for both parents and students. Following this, we conducted a competitive analysis utilizing a segment matrix.
PRIMARY RESEARCH
EMPATHY MAP
STAKEHOLDER MAP
Segment Matrix
Students and parents were interviewed to understand their key pain points.
Empathy interviews showed that lack of awareness is a common issue with majority of the parents.
Interviewing industry professionals stakeholders gave the team deeper insights into parent thought and behavior patterns.
USER PERSONA
Majority traits of parents were clustered and a persona was formed to represent the case. The persona is named ‘Maya’ for reference.
HOW MIGHT WE
Help parents to effectively become aware of unconventional careers & overcome their belief that they know better, to help their kids make well informed career decisions
SERVICE STATEMENT
Our educational service COMET helps parents who want to become aware of the career prospects for their children by keeping them motivated to stay up-to-date and enable to make informed decisions through a platform of knowledge and relevant information about unconventional careers.
HOW DOES COMET WORK?
Each month, the box offers a variety of activities aimed at assessing the child’s abilities and interests to determine the most suitable career path. This monthly program continues throughout the academic year, culminating in parents receiving a detailed report on their child’s strengths To encourage engagement, parents receive regular rewards and gifts for tracking their progress using Comet.
BENEFITS
EXPECTED CHANGES
Interact
Bridging the gap and disconnect between the parent and the child.
Stay Informed
Make parents fearless and aware so children don't have to let go of their dreams due to parental pressure.
Stay Informed
The emphasis on changing the way parents are used to thinking about non traditional career paths. Importance is given to Professional Careers since they’re safe and guarantee a good income, rather than on being open to exploring the potential of untapped careers that have the potential to grow in the future.
VISION VIDEO
BUSINESS MODEL CANVAS